Future Of Digital Marketing?

 The global pandemic accelerated the growth of digital marketing. With the sudden collapse of face-to-face interactions, both organizations and consumers quickly shifted their attention and activities online. Marketers heavily invested in social media, email marketing, mobile apps, websites, landing pages, blogs, webinars, and a variety of other digital channels to build closer and stronger relationships with more digitally savvy customers. As a result, the world of digital marketing looks quite different post-pandemic, and many digital marketing strategies and tactics are here to stay.

Marketing Automation / Personalization: Due to the computational power that is now available, artificial intelligence (AI), machine learning (ML), and deep learning (DL) are playing a pivotal role in how marketers perform their jobs. To clarify the differences, artificial intelligence enables computers to mimic human intelligence. Machine learning uses algorithms to parse data, learn from that data, and make informed decisions based on what it has learned. And deep learning structures algorithms in layers to create an “artificial neural network” that can learn and make intelligent decisions on its own.